Episodes

Tuesday May 12, 2020
Tuesday May 12, 2020
Jennifer Ettinger is Canada’s first Social Media Correspondent and a globally-connected powerhouse. An American-Canadian growth hacker, she’s a dual social citizen who’s built her profile and that of the brands she’s worked with organically, and authentically. A member of some of the most influential social media incubators and collaborators, including the Twitterati, she has built a reputation for creating true, amplified brand awareness across social media channels.
You may recognize Jennifer from her role at CTV, covering premieres, launches, campaigns, Up Fronts and Red Carpet events including the Golden Globes and Oscars. In her vast career Jennifer has also covered red carpet events for Vanity Fair Social Club, as well as corresponding for ET, Insider, and Access Hollywood.
For brand launches and VIP events she rallies the collective power of her global network to create national and international awareness across a variety of markets and interest groups. The broad reach of her network surpasses the ROI of traditional advertising and promotions, generating true engagement and on-going interest in a brand or event, beyond the traditional social media mindset of broadcasting posts and content. Her content is curated, focused on visual story-telling and true engagement with intended audiences across multiple channels.
Jennifer’s 20+ strong North American content amplification team are comprised of a dynamic group of Social Media strategists, community managers, event correspondents, story-tellers, content-creators, instructors and more. Their reach spans major markets and verticals. Members provide multi-lingual correspondence, including Chinese, French and Spanish. Contact Jennifer for more about what her social strategy services include.
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